Facebook has taken its place as the number one social media site for businesses.  According to Hubspot Blog, 70% of all businesses use Facebook for marketing. With that said, how many of these pages are actually done well? Unfortunately, many companies still don’t know how to put their page together in a beneficial way.

As a free source for marketing and user generated content, a poorly designed page can put a real strain on your business’s marketing effectiveness. Even with 50% of marketers having less than one year experience, according to socialmediaexaminer.com, only 28% of businesses currently outsource their social media efforts.

It is speculated that the rarity of outsourcing is due to a general lack of knowledge around the idea of social media. So the question remains: Should you be a leader and hire outside of your company for your Facebook design?

Many experts have found that approximately 88% of businesses cite that their social media efforts have boosted general exposure, so it’s a question worth pondering. If that isn’t enough reason to pass your Facebook design torch to someone else, consider:

If anything, a stagnant Facebook page is only hurting your business image. You spend so much time managing your brand, yet you can’t forget that your page is an integral part in that equation. A bad Facebook picture, poor layout, stale content and inattention to your fans will have negative effects on the overall health of your social media exposure and customer satisfaction. When you let a designer take the wheel, you can be sure that you’ll get customized content done right. In an over populated social media world, you want to stand out, not blend in.

*Photo credit: Macromedia.com

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